PIKEVILLE — Local communities, The Indigo at New Bern and The Indigo at Pikeville, have unveiled a new era of senior living with a rebranding initiative and transition to new management under Jaybird Senior Living.
Effective Jan. 1, this strategic shift marks a renewed commitment to exceptional care, innovative programming, and a deeply engaging environment for residents.
Formerly known as The Ridge locations, the transition to The Indigo Senior Living embodies a vision of tranquility, depth, and elegance.
Th e rich hue of indigo symbolizes wisdom, integrity, and reflection—values that define the heart of these communities.
Just as indigo evokes a sense of calm and serenity, The Indigo communities provide a warm, supportive, and enriching atmosphere where residents thrive.
A key highlight of this transition is the launch of Indigo Wings, an innovative dementia care program rooted in Montessori principles.
Designed to promote independence, dignity, and personalized engagement, Indigo Wings ensures that every resident receives tailored support that respects their unique journey.
This forward-thinking approach enhances cognitive well-being while fostering meaningful connections and purpose-driven experiences.
Bringing decades of experience in senior living operations, Jaybird Senior Living is known for its commitment to vibrant, resident-focused communities. With a reputation for exceptional hospitality, high-quality care, and innovation, Jaybird is dedicated to enhancing the lives of seniors and their families at The Indigo communities.
“We are thrilled to introduce The Indigo Senior Living brand to North Carolina and welcome these communities into the Jaybird family,” said Justin Wray, president of Jaybird Senior Living. “The Indigo name represents the inspiration, warmth, and a deep sense of belonging we strive to create for every resident. This transition marks an exciting new chapter, reinforcing our mission to provide compassionate, personalized care that families can trust.”
The Indigo communities remain dedicated to leading the way in memory care and exceptional senior living. Residents can expect the same nurturing environment they love, now enriched by Jaybird Senior Living’s expertise, resources, and passion for innovation.
For more information and to get in touch, visit theindigopikeville.com.
