Goldsboro, NC — La Ley, the long-standing regional Mexican radio station, officially celebrated its ribbon-cutting this week, marking 10 successful days on-air in both Goldsboro and Kinston. Broadcasting on 105.7 FM in Goldsboro and 92.9 FM in Kinston, the station has already seen an impressive gain of 54,000 new listeners.
La Ley’s expansion into Goldsboro comes in direct response to community demand for more Spanish-language media. “We heard it from listeners. We heard it from clients,” said Shirley Davenport, General Manager of La Ley. “We are excited to come and serve our listeners, to serve our clients, to be a part of the community, and entertain and educate.”
La Ley, part of the Curtis Media Group, has been a fixture in Hispanic media for over 22 years. It specializes in regional Mexican music and serves a growing Spanish-speaking population across North Carolina. Listeners can tune in via traditional FM radio, through the station’s website, or by downloading their free mobile app. As travelers head west, La Ley is also available on 101.1 FM.
Curtis Media Group President Trip Savery reflected on the station’s history, saying, “What we’ve always tried to do is serve the community. 22 years ago, John Curtis noticed that the Hispanic demographic in North Carolina was large but underrepresented on the airwaves. Together, we took a chance and built a brand to serve those voices.”
Among those recognized during the ceremony was Julie Garza, who has been with La Ley for nearly two decades. Garza was nominated last year for the Best Program Director in the United States across all Hispanic media — a testament to her dedication and leadership.
Additionally, key figures in the business success of the station include Liza Govan, Sales Manager at Curtis Media, and Jamie Evans, General Manager at Curtis Media in Goldsboro. Their behind-the-scenes work has played a crucial role in expanding La Ley’s reach and impact.
With a growing listenership and strong community roots, La Ley is poised to continue being a vital voice for Spanish-speaking residents in North Carolina.
